And the types (and frequency) of posts that irritate you, also irritate your customers. It’s funny but when we start working with many brand managers, they don’t make this connection. It’s like they think that customers are a different species! When our clients realise that we are all very similar, their entire perspective on how they will use Facebook for their brand changes.
How are you using Facebook?
Think about it: When, where and how do you use Facebook? Maybe you check it on your phone, tablet or laptop before you even get out of bed in the morning. Or you’ll take a look via your phone when you’re waiting in a queue. Do you have time to click through to external content or watch that video?
For many of us, Facebook is a filler, something to keep us busy when we need to pass the time, or when we’re procrastinating. Or it’s a treat – a little break from work.
Next think about this: What catches your eye in your Facebook newsfeed? Chances are you’re attracted by image-based content. We have such short attention spans online and want to be entertained. Pictures and videos do this much better than plain text status updates do.
Observe what kinds of visual content you stop to look at. It’s probably pictures of friends – their holiday album, snaps of their kids. It might be a funny captioned picture, or perhaps images of something you’re specifically interested in, like a food photo linked to a recipe.